The Good Life Show 2025: Sponsors & Partners Overview
Africa’s best food, drink, and conscious living event, The Good Life Show, takes place in Cape Town from 30 May to 1 June at the Cape Town International Convention Centre (CTICC 2), and in Johannesburg from 1–3 August at the Kyalami International Convention Centre. This standout event continues to attract top-tier brands, reflecting the growing appeal of a vibrant, health-forward lifestyle.
Support from the Good Life Show’s sponsors plays a key role in shaping the event. Expect exciting brand activations, exclusive tastings, and interactive zones that make for a memorable visitor experience.
Heidi Warricker of Live Events says:
“We are extremely grateful to all our brand sponsors for their invaluable support and partnership in bringing exciting features to The Good Life Show for 2025. These sponsors are more than just names, they are trusted brands, offering expert insights, quality products, and added value that turns a great event into an unforgettable one.”
Presenting Sponsor
Woolworths – Good Life Show Kitchen
Woolworths returns as the presenting sponsor of the Good Life Show Kitchen, highlighting its commitment to conscious consumption, daily wellness, and forward-thinking nutrition. Visitors can expect an immersive experience with live chef demos and tastings, centred around Woolworths’ Eat Well brand.
The Eat Well range offers balanced meals, plant-based proteins, and functional food options all marked with a recognisable Eat Well logo.
Marisa Munroe, Chief Product Development Officer for Foods at Woolworths, shares:
“Woolworths aligns strongly to the conscious and holistic eating principles promoted by The Good Life Show, and we’re proud to announce the relaunch of our Eat Well logo, which will be featured at the event. With a dedicated Eat Well logo on all qualifying product packaging, customers can trust that better choices are now easier, more delicious and always within reach.”
Woolworths Good Life Kitchen Sponsors
- AGT Foods – A global leader in pulses, grains, and specialty crops, bringing decades of expertise to the show.
- Flora – Known for heart-healthy plant-based spreads, designed to support a happier, healthier lifestyle.
- Spekko – Showcasing its range of premium rice, emphasizing quality and flavour.
- ClemenGold & LemonGold – Supplying citrus lovers with high-quality, flavourful fruit.
Masterclass Sponsors
Small-Scale Farmers
Spearheaded by African Marmalade, this group of producers supports sustainable agriculture and rural development. Chefs will highlight unique local ingredients like red sorghum grain, pearl millet flour, wild mushrooms, and African ginger.
IMBO
Known for its gluten-free, vegan, and vegetarian-friendly range of legumes and grains. At the show, IMBO will present its high-fibre, low-fat, and cholesterol-free options.
SimplyBiz powered by Nedbank (SME Pavilion)
SimplyBiz supports green innovation and entrepreneurship. Their SME Pavilion will feature over 60 small businesses, offering visitors access to a diverse range of local products. Sign up at SimplyBiz for tools, resources, and mentorship to grow your business.
Hospitality Partner
Taj Cape Town
The official hospitality sponsor of the event, Taj Cape Town ensures top-tier service for international chefs and visitors alike, reinforcing its status as a leader in luxury hospitality.
Wellbeing for Everyone Talks
Wellness Warehouse
A trusted name in South Africa for supplements, health foods, and eco-friendly products.
Layla Singh, Marketing Manager for Wellness Warehouse, says:
“As the trusted partner of South Africans seeking high-quality holistic health solutions, we are thrilled to be part of a movement like the Good Life Show. We work with amazing suppliers of best-in-class health and fitness supplements, free-from foods, and natural beauty, home, and family solutions, and we are excited to share their passion and expertise in our Wellbeing for Everyone Talks.”
“At Wellness Warehouse, we believe that small, mindful choices lead to a healthier, happier life, and events like these are a great intentional step on the journey to true wellbeing. We can’t wait to learn and celebrate together.”
About The Good Life Show
This much-anticipated annual event celebrates plant-based, natural, and organic living. Now in its 5th year, The Good Life Show is South Africa’s largest event of its kind. It highlights the best in food, drink, wellness, and eco-conscious products.
The plant-based market alone is expected to grow by $13 billion by 2026, making this the perfect platform for innovative and sustainable brands.
Attendees can look forward to:
- Cutting-edge products and tastings
- Live chef and mixology demos
- Hands-on Masterclasses
- Wellness advice and talks
- Networking with experts and innovators
Whether you’re passionate about good food, interested in conscious living, or exploring the latest in wellness, The Good Life Show has something for you.
Event Details & Tickets
Cape Town: 30 May to 1 June – Cape Town International Convention Centre (CTICC 2)
Johannesburg: 1–3 August – Kyalami International Convention Centre
Book your discounted tickets here:
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Join us for the most exciting celebration of health, flavour, and conscious living in 2025!