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Embark on an Unforgettable Adventure with Backsberg’s ‘Live the Journey’ Campaign

Embark on an Unforgettable Adventure with Backsberg’s ‘Live the Journey’ Campaign

With only one month remaining to enter, Backsberg Family Wines is delighted to present wine enthusiasts and all lovers of adventure with the extraordinary opportunity to win the ultimate road trip across South Africa in its latest ‘Live the Journey’ campaign. The lucky winner will enjoy the ultimate bucket-list 12-night itinerary, boasting hidden gems, five-star finds and the very best of the local hot-spots, with the total prize valued at an impressive R200,000!

Entering the competition couldn’t be easier and comes with added the perk of adding more of your favourite Backsberg wines to your collection. The ‘Live the Journey’ campaign encourages individuals to purchase a choice bottle, from any one of the collections, and enter by submitting their till slip online for a chance to win.

Embark on an Unforgettable Adventure with Backsberg's 'Live the Journey' Campaign

The grand prize promises an unforgettable exploration of South Africa’s diverse landscapes and cultural treasures, providing participants with a truly immersive experience. Commencing in the picturesque village of Franschhoek, winners will enjoy a two-night stay in this renowned culinary destination, including a visit to the Backsberg brand home and world-class fine dining experiences.

The journey continues with thrilling adventures in Elgin, Hermanus, Gansbaai, Botlierskop, Pezula and Plettenberg Bay, before concluding in George at the timeless Hawthorne Boutique Hotel.

'Live the Journey

In addition to the remarkable itinerary, the winner will walk away with luxury luggage from Thandana Bag Co. valued at R20,000, as well as high-end tech gear including a GoPro HERO12 and a MacBook Air to ensure every moment of the journey is captured in unrivalled detail.

The ‘Live the Journey’ campaign embodies Backsberg’s commitment to being a companion in all life’s adventures; from joyful culinary moments spent at home, to celebratory milestones and everything in between. With over a century of rich history on South African soils, the pioneer winery has been part of countless everyday moments and historical feats.

With just 30 days left to enter, participants are encouraged to visit www.backsberglivethejourney.co.za, purchase their best-loved Backsberg wine, enter their details online and upload their till slip to stand a chance to win.

Don’t miss out on this incredible opportunity to ‘Live the Journey’ with Backsberg. Competition Closes 31 May 2024 and winner will be contacted within the month thereafter and later announced via social media channels. Terms and conditions apply. Open to local South African residents only. Drink responsibly.

About Backsberg:

Backsberg is a leading South African wine brand established in 1916, with a commitment to quality and tradition, producing a diverse range of fine wines that cater to every palate and occasion.

The Backsberg story is both ancient and modern, a cultivated pairing of heritage and care. As a winery of over 100 years, Backsberg celebrates a pioneering spirit that has led to five generations of proudly South African Jewish family ownership. As South Africa’s first verified carbon-neutral winery, it’s cemented a reputation as a respected steward of the land that honours the past whilst forging ahead with forward-thinking holistic principles.


Distributed on behalf of Backsberg Family Wines by Open Doors Collective

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